中国市场服装品牌价值研究三：渠道通路新格局
- Author
- 李宏 沈蕾 张亚萍
- Publisher
- 清华大学出版社
- Price
- 22.4
- Status
- Completed
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Summary
本书主要对中国市场服装零售渠道的演绎与变迁进行概括描述，以及在对中国市场服装品牌价值评价的目的与实施进行介绍的基础上，通过对6个城市的专家进行了专访，获得了专家对153个服装品牌的评价数据。
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