新媒体写作与传播:文案写作 图文编辑 内容传播
55.2%
Douban rating · 29 ratings
- Author
- 李华 廖晓文 贾悟凡
- Publisher
- 人民邮电出版社
- Price
- 21.6
- Status
- Completed
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Summary
本书理论与案例相辅相成,系统地介绍了新媒体写作与传播的各种知识。本书共分为8章,内容包括:认识新媒体与新媒体写作,新媒体文案写作技巧,新媒体广告文案写作,社会化媒体平台文案写作,新闻消息写作,新媒体微文学写作,新媒体图文、图片和视频编辑,以及新媒体内容传播等。
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