数字时代畅销书商法
- Author
- 秦艳华
- Publisher
- 研究出版社
- Price
- 34.8
- Readers
- 1
- Status
- Completed
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Summary
本书以《小王子》《哈利波特》《盗墓笔记》等畅销书的营销为案例，全书以27种畅销书的营销为案例，帮助读者梳理在数字时代图书的运营方法。精心解剖图书营销的各个环节，从基础理念、实际操作到创意营销，从封面、书名到相关文案写作，都给出详细分析和建议。既有理论性，又有实操性，对出版从业者以及写作者都有重要的参考价值。
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