从“泛娱乐”到“新文创”：内容创业者的超级IP之路
- Author
- 马铂伦
- Publisher
- 中国铁道出版社
- Price
- 45
- Status
- Completed
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Summary
《从“泛娱乐”到“新文创”：内容创业者的超级IP之路》一书是一本专门讲述泛娱乐方面的知识的图书，围绕内容创业者打造超级IP展开的。案例丰富，分析详细，有趣有料。一本书为读者解读了时代风口下，泛娱乐产业的发展脉络、现状，和对未来的产业发展愿景，为内容创业者提供了一套打造超级IP的方法和路径。
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