生态视域下的体育赞助价值评估
- Author
- 杨懿等
- Publisher
- 中国传媒大学出版社
- Price
- 33.6
- Status
- Completed
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Summary
本书从体育赞助市场生态视角出发，面向体育赞助市场品牌主、赛事运营公司、媒体、消费者发起调研，深入探讨中国体育市场赞助价值的生产、创新、递让、流动规律。
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