“一带一路”跨文化交际
- Author
- 詹作琼
- Publisher
- 重庆大学出版社
- Price
- 33
- Status
- Completed
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Summary
本教材旨在通过校企“双元”合作模式，融合课程思政元素，采用模块化设计，为商务英语专业学生提供 全面的跨文化沟通技能培训。本教材特别关注“一带一路”沿线国家的商务交流需求，涵盖商务差旅、客户 关系、商务实践三大关键模块，通过理论与实践相结合的方式，提升学生的职业能力和文化自信。
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