新时代高等院校新闻传播学系列教材·新媒体运营教程
- Author
- 谭天 陈律言等 编著
- Publisher
- 暨南大学出版社
- Price
- 39.99
- Status
- Completed
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Summary
互联网时代，新媒体发展很快，随之而来的是对新媒体运营人才的旺盛需求，新媒体运营人才的培养和培训也日显重要。本书系统介绍了新媒体运营的方式和方法，内容涉及新媒体的用户运营、内容运营、文案写作、营销推广、经营管理等。本书可以作为高校相关专业课程教材，还可以作为业界学习新媒体运营的入门读物。
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