大型赛事媒体运行研究
- Author
- 张德胜 王佐臣 姜晓红等著
- Publisher
- 中国传媒大学出版社
- Price
- 47.6
- Status
- Completed
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Summary
本书全面介绍了以奥运会为代表的大型赛事媒体运行与新闻服务的发展历程、组织架构和工作机制,系统分析了我国大型赛事媒体运行与新闻服务的基本现状、突出问题和创新策略。
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