新闻公关营销实战
- Author
- 易圣华
- Publisher
- 机械工业出版社
- Price
- 23
- Status
- Completed
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Summary
本书是一本讲营销实战技巧的着作。作者长期在知名企业中担任公关、企划、市场部门的负责人，他基于积累多年的实战经验，结合国内外着名的“新闻炒作”成功与失败的案例，告诉你：如何制造新闻，扩大自己的影响力，知名度。新闻炒作与营销有何技巧？如何建立新闻媒体的网络？新闻公关如何写作才能出彩？它与广告、促销如何配合？与营销目标如何结合？在危机公关中如何发挥作用……
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