需求：缔造伟大商业传奇的根本力量
71.5%
Douban rating · 687 ratings
- Author
- 亚德里安·斯莱沃斯基
- Publisher
- 浙江人民出版社
- Price
- 58.41
- Readers
- 26
- Status
- Completed
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Summary
书中通过深度剖析富有智慧的需求创造者——来自奈飞、亚马逊Kindle、彭博社、CareMore等12家公司的鲜活案例，解读他们是如何将那些令人们生活痛苦、不便、浪费，甚至危险的日常烦恼进行梳理，如何开发出令人们无法拒绝、也让竞争对手很难复制的优异产品，如何最终解决掉这些烦恼，成为顾客心中一个无法取代的图腾。
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