颠覆：鬼才卡兰尼克与他的Uber帝国
24.8%
Douban rating · 55 ratings
- Author
- 丁瑞琼
- Publisher
- 企业管理出版社
- Price
- 4.8
- Status
- Completed
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Summary
本书主要围绕Uber创始人特拉维斯卡兰尼克早年的两次创业失败经历和成功创建Uber等事迹展开叙述，重点着墨于Uber这一热门话题，探讨其诞生和发展、运营模式、营销案例，以及Uber在美国、中国甚至世界的扩张、影响等方面。
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