松鼠老爹与三只松鼠：互联网品牌IP化、人格化运营之路
65.4%
Douban rating · 399 ratings
- Author
- 鼠念念
- Publisher
- 电子工业出版社
- Price
- 17.7
- Status
- Completed
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Summary
三只松鼠内部书籍首次公开对外。全方位展现了三只松鼠创始人章燎原创业前后的成败得失以及企业四年来的发展历程。书中对章燎原的创业精神、营销理念、管理经验，更尤其对企业发展中的曲折、彷徨、成长、压力、危机进行了详细介绍。
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