IP生态圈：泛娱乐时代的IP产业及运营实践
40.1%
Douban rating · 30 ratings
- Author
- 李斌
- Publisher
- 中国经济出版社
- Price
- 9.6
- Status
- Completed
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Summary
本书全面梳理了IP经济生态圈的商业形态——网络文学IP、影视IP、游戏IP、动漫IP，以热门的IP案例为切入点，阐述了各领域IP热潮背后的产业趋势、资本布局、商业逻辑、价值变现等各个方面。在产业分析的基础上，本书还系统地揭示了IP的孵化、构建、运营与营销等。本书适合IP生态圈的创业者、投资者、从业人员，以及有兴趣了解IP生态圈的读者阅读。
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